Sign up now to learn vertical storytelling sorcery virtually

One of our upcoming virtual classroom trainings will be none other than Tay Guan Hin, back by popular demand for his workshop on The Future of Vertical Storytelling.

Happening on 20 and 21 of July, Guan Hin’s workshop is officially open for booking and is also HRDF claimable.

Vertical storytelling is inspired by the fast developing concept of vertical video, as an innovative form of telling a story to consumers and viewers through their smartphones. As time spent online is achieved through the phone for most people, the traditional horizontal video format is forced to turn on its side allow 9:16 to become the new norm.

A rise in vertical storytelling is seen as the increased use of smartphones has forced videos to shift from a traditional horizontal format into a 9:16 format.
(Video by Vasuki Rao

Marketers and art directors who understand what it takes to create successful content in the 9:16 format have a creative advantage over their peers. Guan Hin who has extensive experience in creating marketing campaigns by using vertical storytelling, will walk participants through the process of learning this strategy.