Reprise Digital and Universal McCann (UM), both agencies under the IPG Mediabrands network, have rapidly responded to changing consumer habits from the extended Movement Restriction…
After initially announcing that the event would postpone until “later this year” due to concerns over the coronavirus COVID-19 crisis, Adfest has now officially cancelled the 2020…
IAB Australia has urged agencies, ad verification firms and other ad tech platforms in the industry to stop keyword blocking of topics including ‘crisis’, ‘Covid-19’…
Astro Malaysia Bhd has shut down its Bukit Jalil broadcasting centre for two days, after an employee tested positive for Covid-19. However, Astro assured that…
A Google portal has lauded Star Media Group’s (SMG) digital innovations, user-centric approach and design thinking practices which it says have culminated in many new…
Prof Dr. Philip George (Dept of Psychiatry, IMU) & Leong Hui Yen (Semester 8, MBBS, IMU) We have now progressed to the 2nd phase of…
Universal McCann Malaysia (UM)’s latest campaign with client Coway drives a much-needed CSR initiative during the COVID-19 Movement Control Order (MCO) period. The Coway “Stay…
Management consultancy ID Comms has deemed the advertising industry “open for business” after a survey found that 57% of agency leaders maintain they are confident…
Media Prima Digital said the MCO has contributed to an increase in Malaysians’ consumption of Media Prima content on YouTube by 35 per cent; while…
Cannes Lions announced on April 3rd that the annual Festival of Creativity will not take place in October as previously planned. The next edition of…
Google has launched a new website that uses anonymous location data collected from users of Google products and services to show the level of social distancing…
Background With 126 years of rich sensorial advertising, what can Coca-Cola do next? There’s an effect that happens in our brain called synesthesia. It’s when…
Small and medium enterprises (SMEs) are expecting an announcement on further refinements to the stimulus package, with provisions to help tide them over during this…
Canada has launched a number of interactive games and public service messages on Instagram to curb the spread of Covid 19. Below are a few…
Online traffic numbers tabulated by the Malaysian Digital Association (MDA) showed readership for Malay Mail grew 250 per cent over a seven-day period in the month of…
With the current Movement Control Order in place, the way we do business is forced to change. In a time of unfamiliarity, we at MARKETING…
When the coronavirus hit Italy, chef Massimo Bottura had to temporarily close his restaurants, which include the three-Michelin-starred Osteria Francescana in Modena, as part of the government-orchestrated lockdown. Like…
Brand: GEICO Agency: The Martin Agency Richmond Brief GEICO decided to do viewers a favour: fast-forward to the end of their own pre-roll ad. At…
MARKETING Magazine is changing up its website by creating a bigger and louder look for clients to feature their stories directly to our readers. With…
Reporting on Covid-19 is non-stop, so here are some tools that journalists and bloggers might find useful. To understand what people are searching for: you…